Text message marketing is a great way to drive traffic to your website or other online destinations. You can also use it to market special offers and content that may interest your target audience. The best part? It’s very affordable—bulk texting works the same way as automated phone calls and email marketing, only it costs considerably less. Let’s take a look at how you can leverage this powerful marketing tool effectively.
What is Batch Texting?
Batch texting refers to sending automated phone or text messages to a large group of people. These types of messages are usually sent as part of a marketing campaign. Batch messages usually include text messages (SMS) with a random series of numbers and letters that are unrelated to one another.
Batch texting is often done when you’re running a marketing campaign, so you can send messages to large groups of people at once. It’s very effective when you want to send large quantities of messages to a large number of people at the same time.
How to Use Bulk SMS Effectively in your Marketing Strategies
Many marketing campaigns use bulk texting in various ways. For example, you could send automated phone messages to your target audience every Monday, Wednesday, and Friday for the next month. Or you could send a daily automated message for the next 30 days. These types of mass communication campaigns are known as saturation campaigns.
To maintain best practices, you’ll want to send moderate volumes of messages during the day and reduce your send volume at night. You can also send custom text messages to your target audience. These messages are tailored to the individual and can include deals, coupons, and news from your business.
What are the Advantages of Using Bulk SMS?
Sending bulk SMS using a bulk SMS API is one of the more affordable ways to drive traffic to your website or other online destinations. There are many cheap ways to get started, but the more expensive services come with limits and enhanced functionality.
Here are some of the advantages of using bulk texting: No set up involved. You don’t have to pay for expensive towers or special codes to send and receive text messages. No hardware investment. Your phone doesn’t have to be special. Your regular old phone can do the trick. Effective. You only have to send a single text. Saturation cycle is over.
Your messages are delivery slaves. Even if your phone has limited functionality, it works as a charm. No monthly fees, contracts, or complicated procedures to go through. No investment required. Your phone comes with free messaging services. Bulk text messages are customizable. You can add your business’s logo, address, and phone number on the messages and also choose which regions of your phone you want to target.
How to Determine if Your Target Audience Uses Bulk Texting
Since bulk texting is all about sending messages to a large group of people, it’s important to understand if your target audience uses bulk text messaging. To get a feel for how this works, let’s look at an example. Say you have a pizza restaurant and you want to launch a promotion that offers a free medium pizza with the purchase of a fancy meal. You could call your customers and ask them if they want to go to the restaurant with you. Or, you could send a text message to your target audience asking them if they want to go to the restaurant with you.
Summing up
Bulk texting is a great way to drive traffic to your website or other online destinations. You can also use it to market special offers and content that may interest your target audience. The best part? It’s very affordable—bulk texting works the same way as automated phone calls and email marketing, only it costs considerably less. To get the most out of this powerful marketing tool, you’ll want to use it in moderation.
That said, it’s a great way to drive traffic to your website or other online destinations. You can also use it to market special offers and content that may interest your target audience. The best part? It’s very affordable—bulk texting works the same way as automated phone calls and email marketing, only it costs considerably less. Learn more…
