Access conducted a poll and found that over ninety percent of people don’t need to spend more than 20 minutes to get their daily necessities. This should be enough to convince businesses of all sizes that want to make investments in local SEO. If that doesn’t catch your attention, then let’s look at the bigger picture and look at the topic of local SEO from a wider perspective to more fully understand its importance.
How Does Local SEO Work?
Let’s say you search for a “local SEO company near me.” What comes up?
You’re likely to see companies in the field of digital marketing in your neighborhood providing local SEO services. This can happen for several reasons:
First, if you have the location settings turned on on the device you’re using, Google automatically plugs your location into its database in order to deliver results from searches that are the most appropriate to your requirements. The companies that are on the front page of the results are likely to have put an enormous amount of effort into the design of their Google My Business profiles and have incorporated great keywords into their web pages and content. In combination, this brings you to the businesses Google considers to be the most reliable or the best suited to your requirements.
Let’s suppose that you would like that to occur when someone searches for the goods or services that your business offers. If you’re making use of local search engine optimization, it will help Google search through its database to deliver the best results for the person’s search.
But local SEO is a bit different than other kinds of Google search results because it employs an entirely different set of rankng factors to determine the rank of local results. If you study local SEO’s importance, you’ll recognize the unique ranking factors that affect where your business is placed on search engine results page (SERP):
- The exact location where the individual is looking for
- NAP Citations
- Existence of the Google My Business listing
- Keywords that are used to describe the Google My Business profile.
- The online reviews’ sentiments
- Keywords that are used in online reviews
- The number of “check-ins” at that location
shares on platforms like Facebook
- Google Maps star rating for the company
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist of the best marketing firms in St Petersburg FL. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.